Email campaigns
Send a newsletter, offer or announcement to the travelers in your directory, straight from TravelSpurt. Every campaign email includes an unsubscribe link, and anyone who opts out is left off future sends.
Write a campaign
- Go to Campaigns.
- Check the From name, which is filled in from your trading name, and the From email, where replies go. Emails are delivered from a verified TravelSpurt address, with replies coming back to you.
- Write a Subject and a Body. The toolbar has bold, italic, alignment and text colour. Text pasted from elsewhere keeps its basic formatting.
Start from an email template
If email templates are switched on for your account, click Use a template next to the Body. Choose an active, tested template. It's shown with your email brand and fills in the subject. Click Remove to go back to writing your own.
Campaigns don't personalise emails. Merge fields such as {{first_name}} are replaced with
sample text, so use templates that don't contain merge fields.
Send it
You can send a campaign to everyone, or to one person:
- Send to All: every traveler with an email address who hasn't unsubscribed. The number is shown under the body. Check it, then click Confirm & send.
- Send Individual: search for one traveler by name or email, pick them, then confirm. Only travelers who haven't unsubscribed are listed.
A sent campaign can't be recalled. Try Send Individual to yourself first if you're in your traveler directory.
Sending runs in the background, so you can leave the page.
Sent campaigns
Sent campaigns lists every campaign with its subject, number of recipients, status (Draft, Sending, Sent or Failed) and send time.
- Search by traveler name or email to find every campaign a particular person was sent.
- Click the eye icon to see the message and every recipient, each marked Pending, Sent, Unsubscribed or Failed.
- A campaign that never started sending stays as a Draft. Use the pencil to edit and send it, or the bin to delete it.
Each traveler's profile also has a Campaigns tab listing the campaigns they've received.
Unsubscribes
Every campaign email ends with an Unsubscribe from marketing emails link. When a traveler clicks it, they're opted out of future campaigns straight away, including one that's already sending.
Unsubscribing only affects marketing campaigns. Travelers still receive booking emails such as invoices, payment confirmations and portal links.